UiFilm is a B2B tool I founded to solve a problem I knew firsthand. Working in audiovisual productions, I identified that the creation of fictional interfaces for film sets was being handled manually, without reusable systems or standardized processes, causing friction in pre-production and errors on set.
Founder and Product Designer end-to-end. I defined the product, researched the context from inside the industry, designed the UX/UI, built the design system, and brought the product to a functional state validated in real production environments.
The creation of fictional interfaces for film and television is typically handled manually, without reusable systems or standardized processes.
This leads to duplicated work, last-minute errors, and a heavy reliance on improvised solutions that affect both the narrative and the efficiency of the production.
The lack of centralized control also makes it harder to maintain visual consistency and ensure correct use of digital devices on set.
"The product had to behave like a real working tool: reliable on set and ready to be reused across multiple productions."
Based on the identified problem, the goals were:
The research came from the inside: years working in audiovisual productions gave me direct knowledge of on-set workflows, the roles involved, and the technical constraints of the environment.
From there, the design focused on a clear and controlled experience: prior configuration, simple and error-free execution on set. UX decisions were oriented toward reducing complexity and ensuring the product behaved predictably when it mattered most.
The design system is the core of the product. I defined components, variants, and usage rules that allow fictional interfaces to be generated and reused while maintaining visual consistency, creative control, and adaptability.
The system is built to scale across different styles, genres, and narrative contexts without compromising consistency or usability.
Every system and experience decision was made with a clear vision of scalability and future evolution. I designed the product with real technical feasibility in mind, and with the natural extensions the industry will need.
UiFilm was selected by Google for Startups as a high-potential startup and by Andalucía Open Future for its residency programme in 2025. The product is available on the App Store and currently in active beta on a Netflix production.
UiFilm is in active beta, being used in real on-set conditions. The product validates in production what started as a hypothesis: that this process could and should be systematized.