I'm a Product Designer with 15 years of experience in complex digital products. I've led full redesigns of large-scale platforms, built design systems from scratch, and founded UiFilm — a B2B SaaS tool for the film and TV industry, selected by Google for Startups and currently in active beta with real productions.

I'm particularly interested in design as infrastructure: work that reduces friction, prevents errors, and allows products to evolve without breaking. I combine a strong UX foundation with a highly refined visual sensibility. Aesthetics are not a final layer — they're a tool to create clarity, trust, and emotional coherence within the experience.

I've worked across corporate environments and startups, moving comfortably between discovery, strategy, UI design, systems, and QA. I stay involved end to end, with a pragmatic, impact-driven approach to design. AI has been part of how I work for a while now, before it became a LinkedIn trend.